Action-packed in Frankfurt, Germany!

Arona Khan Paperworld 2016

At Messe Frankfurt in Germany comfy shoes and a bottle of water are advised as you’ll walk miles in a day.  I also needed a skateboard at times as I dashed from Paperworld to give demonstrations at Christmasworld as well as workshops in Creativeworld!

Working with product from twenty five sponsors, I gave multiple daily demonstrations at Paperworld and Christmasworld and was delighted at the audience feedback.  The number of photos taken of the displays also suggested that they welcomed innovative ideas.  This was made all the easier as I had a fantastic selection of giftwrap and ribbon that spanned the globe.

I was delighted to be able to show how to use some of the more unusual products when wrapping gifts.  They included wool and felt, string and pegs as well as gold mesh.  It was also great to have the opportunity to inspire retailers how to merchandise products and increase sales.  Double-sided giftwrap was a good example of that.

Gift wrapping workshops were introduced at Creativeworld this year and also proved to be a big hit.  It was standing room only as retailers watched those seated wrap with the wow factor!

Many thanks to the organisers, all the sponsors and everyone who attended my presentations for their support which I greatly appreciate.