Consultancy and staff training for Selfridges

Designing the gift packaging technique plus training and a manual for Selfridges staff.

Arona was an invaluable resource to Selfridges when we launched our stunning new gift packaging.  She worked with a number of teams across the business from the creative team finalising the look of the product to the logistics department informing us what equipment we needed at till points.

By far the most impactful intervention was the training that she rolled out across the stores.  She wrote a high quality, foolproof manual which she trained from and which remains at tills around the business.  The training itself was fun, interactive and successful.Caroline Darker, Learning & Development Manager, Selfridges & Co